Reformulating innovation strategy for the Indonesian state-owned pawnshop in the disruptive era

Adhikara Joshua Sutisna, Eko Sakapurnama, Martani Huseini

Research output: Contribution to specialist publicationArticle


PT. Pegadaian (Persero) as the Indonesian State-Owned Pawnshop is now facing the era of disruption that brings some new changes for business environment. This Phenomenon is causing various challenges and forces PT. Pegadaian (Persero) to exit from its status quo by reformulating a new innovation strategy in order to survive and not be disrupted. Based on that condition, this research aims to explain the challenges that emerged in the era of disruption and the innovation strategy carried out by PT. Pegadaian (Persero) in answering those challenges. This is a qualitative research by conducting some comprehensive literature studies and in-depth interviews. The results of this research will show both external and internal challenges that show up in this era of disruption for PT. Pegadaian (Persero) as a conventional State-Owned Enterprise and also the innovation strategy that have been implemented to answer those challenges. Therefore, the results of this research can become a solution and help other companies that are struggling to respond and adapt in this disruptive era.

Original languageEnglish
Number of pages9
Specialist publicationTest Engineering and Management
Publication statusPublished - 7 Jan 2020


  • Disruption
  • Innovation
  • State-Owned Pawnshop
  • Strategy


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