Reducing Interbank Money Transfer Cost for Personal and Small Businesses using Rational Consumer Behavior Analysis: Case Study of Flip.id

Endah Wintarsih, Rio Cahyadi, Zikri Irfandi, Muhammad Nazri, M. Rifki Shihab, Nur Fitriah Ayuning Budi

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

In Indonesia, interbank money transfer amount and volume are very large. For each interbank money transfer, customer are charged with same transfer fee, regardless the transfer amount. For customer with low and middle economy level, they found the transfer fee quite a burden to deal with when they need to do interbank money transfer for several times per month with small amount. Flip.id came with the offer to do interbank money transfer free of charge for limited amount per day. The purpose of this study is to identify the reason of customers to use Flip.id services based on rational consumer behavior analysis. According to this study, it is known that the efficiency of using the application with significant cost reduction and the easiness of getting/spreading the information of transfer order that been done, become a major factor on why customer chose Flip.id to do interbank money transfer.

Original languageEnglish
Title of host publicationProceedings of 2019 International Conference on Information Management and Technology, ICIMTech 2019
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages613-617
Number of pages5
ISBN (Electronic)9781728133331
DOIs
Publication statusPublished - 1 Aug 2019
Event4th International Conference on Information Management and Technology, ICIMTech 2019 - Jakarta/Bali, Indonesia
Duration: 19 Aug 201920 Aug 2019

Publication series

NameProceedings of 2019 International Conference on Information Management and Technology, ICIMTech 2019

Conference

Conference4th International Conference on Information Management and Technology, ICIMTech 2019
CountryIndonesia
CityJakarta/Bali
Period19/08/1920/08/19

Keywords

  • flip.id
  • free
  • interbank transfer

Fingerprint Dive into the research topics of 'Reducing Interbank Money Transfer Cost for Personal and Small Businesses using Rational Consumer Behavior Analysis: Case Study of Flip.id'. Together they form a unique fingerprint.

Cite this