This study examines the relationship among reading app reviews, trying apps, attitude and intention to use the communication apps. Attitude towards apps and intention to use apps change as a result of app reviews and trials. An experiment was conducted in a rural area testing twelve communication apps with 80 participants who were not communication app users. The relationship of the variables was analyzed using statistical regression. This study found that treatments do not affect attitude or intention to use. Meanwhile, significantly, attitude can moderately predict intention to use. Intention to use communication apps was not related to app reviews and trials but related to participantsâ€™ attitudes. The findings suggest that this experiment did not use an appropriate method to confirm theoretical modelling of the TAM, TRA and TPB. Future research involving other variables (perceived usefulness, perceived ease of use etc.) is needed to reveal comprehensive modelling to predict the intention to use.
- communication apps
- intention to use