TY - GEN
T1 - Quality evaluation of airline's e-commerce website, a case study of AirAsia and Lion Air websites
AU - Effendi, Farah Shafira
AU - Alfina, Ika
N1 - Publisher Copyright:
© 2014 IEEE.
PY - 2014/3/23
Y1 - 2014/3/23
N2 - Airline industries utilize e-commerce website as one way to offer services. The website creates a new area of competition between the airlines, i.e. comparative qualities among their e-commerce websites. This research aims to develop a framework which can be used to evaluate the quality of airline's e-commerce website. Furthermore, this research also compares the quality of e-commerce website between AirAsia and Lion Air. The evaluation is based on five quality aspects, i.e. information quality, service interaction quality, usability, website design and playfulness/enjoyment. The evaluation was conducted using two survey methods, direct observation and questionnaire distribution. Wilcoxon Signed-Rank Test Method was used in this research to process data from questionnaire spreadsheets. Analysis result showed that from five quality aspects, AirAsia's website outperformed Lion Air's website.
AB - Airline industries utilize e-commerce website as one way to offer services. The website creates a new area of competition between the airlines, i.e. comparative qualities among their e-commerce websites. This research aims to develop a framework which can be used to evaluate the quality of airline's e-commerce website. Furthermore, this research also compares the quality of e-commerce website between AirAsia and Lion Air. The evaluation is based on five quality aspects, i.e. information quality, service interaction quality, usability, website design and playfulness/enjoyment. The evaluation was conducted using two survey methods, direct observation and questionnaire distribution. Wilcoxon Signed-Rank Test Method was used in this research to process data from questionnaire spreadsheets. Analysis result showed that from five quality aspects, AirAsia's website outperformed Lion Air's website.
UR - http://www.scopus.com/inward/record.url?scp=84988273885&partnerID=8YFLogxK
U2 - 10.1109/ICACSIS.2014.7065833
DO - 10.1109/ICACSIS.2014.7065833
M3 - Conference contribution
AN - SCOPUS:84988273885
T3 - Proceedings - ICACSIS 2014: 2014 International Conference on Advanced Computer Science and Information Systems
SP - 125
EP - 128
BT - Proceedings - ICACSIS 2014
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 2014 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2014
Y2 - 18 October 2014 through 19 October 2014
ER -