Quality evaluation of airline's e-commerce website, a case study of AirAsia and Lion Air websites

Farah Shafira Effendi, Ika Alfina

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

2 Citations (Scopus)

Abstract

Airline industries utilize e-commerce website as one way to offer services. The website creates a new area of competition between the airlines, i.e. comparative qualities among their e-commerce websites. This research aims to develop a framework which can be used to evaluate the quality of airline's e-commerce website. Furthermore, this research also compares the quality of e-commerce website between AirAsia and Lion Air. The evaluation is based on five quality aspects, i.e. information quality, service interaction quality, usability, website design and playfulness/enjoyment. The evaluation was conducted using two survey methods, direct observation and questionnaire distribution. Wilcoxon Signed-Rank Test Method was used in this research to process data from questionnaire spreadsheets. Analysis result showed that from five quality aspects, AirAsia's website outperformed Lion Air's website.

Original languageEnglish
Title of host publicationProceedings - ICACSIS 2014
Subtitle of host publication2014 International Conference on Advanced Computer Science and Information Systems
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages125-128
Number of pages4
ISBN (Electronic)9781479980758
DOIs
Publication statusPublished - 23 Mar 2014
Event2014 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2014 - Jakarta, Indonesia
Duration: 18 Oct 201419 Oct 2014

Publication series

NameProceedings - ICACSIS 2014: 2014 International Conference on Advanced Computer Science and Information Systems

Conference

Conference2014 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2014
Country/TerritoryIndonesia
CityJakarta
Period18/10/1419/10/14

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