Purchasing New Smartphones among University Students: The Role of Domain-Specific Innovativeness (DSI) and Technology Product Characteristics

Karina Lia Meirita Ulo, Aldi Firmansyah, Astari Dwi Rahmanisa, Athifa Michel, Deana Almira Putri, Hauri Silmi Zafirah, Achmad Nizar Hidayanto, Ferdian Aditya Pratama

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

This study examined the influence of University students' innovativeness and the technology product characteristics toward their intention of purchasing new smartphones by utilizing the theory of Domain-Specific Innovativeness (DSI). Data collection was done by distributing an online questionnaire. There were 156 responses collected from University students in Indonesia. The data were analyzed by using Smart-PLS version 3. The finding discovered that relative advantage had the strongest influence on purchase intention. Meanwhile, Product-Possessing Innovativeness (PPI) had a great influence on the social image. This also revealed a strong relationship between students' Information-Possessing Innovativeness (IPI) and their attraction of aesthetic products. Later, discussion of the results and its practical implications presented.

Original languageEnglish
Title of host publication2020 5th International Conference on Informatics and Computing, ICIC 2020
PublisherInstitute of Electrical and Electronics Engineers Inc.
ISBN (Electronic)9781728180472
DOIs
Publication statusPublished - 3 Nov 2020
Event5th International Conference on Informatics and Computing, ICIC 2020 - Virtual, Jakarta, Indonesia
Duration: 3 Nov 20204 Nov 2020

Publication series

Name2020 5th International Conference on Informatics and Computing, ICIC 2020

Conference

Conference5th International Conference on Informatics and Computing, ICIC 2020
Country/TerritoryIndonesia
CityVirtual, Jakarta
Period3/11/204/11/20

Keywords

  • Domain-Specific Innovativeness
  • Smartphone
  • Technology product characteristics
  • University students

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