TY - GEN
T1 - Purchasing New Smartphones among University Students
T2 - 5th International Conference on Informatics and Computing, ICIC 2020
AU - Ulo, Karina Lia Meirita
AU - Firmansyah, Aldi
AU - Dwi Rahmanisa, Astari
AU - Michel, Athifa
AU - Putri, Deana Almira
AU - Zafirah, Hauri Silmi
AU - Hidayanto, Achmad Nizar
AU - Pratama, Ferdian Aditya
N1 - Funding Information:
ACKNOWLEDGMENT This research is supported by the Ministry of Research, Technology, and Higher Education of the Republic of Indonesia, using the grant of Publikasi Terindeks Internasional (PUTI) Kolaborasi (2Q2) Tahun Anggaran 2020 Nomor : NKB-755/UN2.RST/HKP.05.00/2020.
Publisher Copyright:
© 2020 IEEE.
Copyright:
Copyright 2021 Elsevier B.V., All rights reserved.
PY - 2020/11/3
Y1 - 2020/11/3
N2 - This study examined the influence of University students' innovativeness and the technology product characteristics toward their intention of purchasing new smartphones by utilizing the theory of Domain-Specific Innovativeness (DSI). Data collection was done by distributing an online questionnaire. There were 156 responses collected from University students in Indonesia. The data were analyzed by using Smart-PLS version 3. The finding discovered that relative advantage had the strongest influence on purchase intention. Meanwhile, Product-Possessing Innovativeness (PPI) had a great influence on the social image. This also revealed a strong relationship between students' Information-Possessing Innovativeness (IPI) and their attraction of aesthetic products. Later, discussion of the results and its practical implications presented.
AB - This study examined the influence of University students' innovativeness and the technology product characteristics toward their intention of purchasing new smartphones by utilizing the theory of Domain-Specific Innovativeness (DSI). Data collection was done by distributing an online questionnaire. There were 156 responses collected from University students in Indonesia. The data were analyzed by using Smart-PLS version 3. The finding discovered that relative advantage had the strongest influence on purchase intention. Meanwhile, Product-Possessing Innovativeness (PPI) had a great influence on the social image. This also revealed a strong relationship between students' Information-Possessing Innovativeness (IPI) and their attraction of aesthetic products. Later, discussion of the results and its practical implications presented.
KW - Domain-Specific Innovativeness
KW - Smartphone
KW - Technology product characteristics
KW - University students
UR - http://www.scopus.com/inward/record.url?scp=85099301261&partnerID=8YFLogxK
U2 - 10.1109/ICIC50835.2020.9288608
DO - 10.1109/ICIC50835.2020.9288608
M3 - Conference contribution
AN - SCOPUS:85099301261
T3 - 2020 5th International Conference on Informatics and Computing, ICIC 2020
BT - 2020 5th International Conference on Informatics and Computing, ICIC 2020
PB - Institute of Electrical and Electronics Engineers Inc.
Y2 - 3 November 2020 through 4 November 2020
ER -