TY - JOUR
T1 - PUBLIC PERCEPTION OF RENEWABLE ENERGY IN INDONESIA: IMPLICATION FOR COMMUNICATION STRATEGY
AU - Viendyasari, Mila
AU - Syukri, Mohammad
AU - Yandri, Erkarta
AU - Rahmawati, Devie
PY - 2022
Y1 - 2022
N2 - In this study, the public's perception of renewable energy in Indonesia is examined, along with its communication implications. A mix method was employed in this study, which is a research strategy that blends qualitative and quantitative research. The object in this research is the Indonesian Society. From questionnaire that was distributed through the random selection, research result revealed quite different levels of perception about renewable energy concepts. To be most effective, communications strategy should be designed to answer the questions that each individual has, building upon the level of knowledge as one of perception aspect that already exists.
AB - In this study, the public's perception of renewable energy in Indonesia is examined, along with its communication implications. A mix method was employed in this study, which is a research strategy that blends qualitative and quantitative research. The object in this research is the Indonesian Society. From questionnaire that was distributed through the random selection, research result revealed quite different levels of perception about renewable energy concepts. To be most effective, communications strategy should be designed to answer the questions that each individual has, building upon the level of knowledge as one of perception aspect that already exists.
KW - Renewable Energy
KW - Public Perception
KW - Communication
UR - https://journal.stiemb.ac.id/index.php/mea/article/view/2517
U2 - 10.31955/mea.v6i3.2517
DO - 10.31955/mea.v6i3.2517
M3 - Article
SN - 2621-5306
VL - 6
SP - 1582
EP - 1596
JO - Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
JF - Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
IS - 3
ER -
