Product Life Cycle Analysis of Automotive Products on Multi-Purpose Vehicle's (MPV) Segment

A. Suzianti, D. R. Putra, C. P. Sibuea

Research output: Contribution to journalConference articlepeer-review

Abstract

Since 1990, the ever-increasing sales trend of automobiles in Indonesia has made the competition atmosphere much fiercer, particularly for Multi-Purpose Vehicle, the car segment with the highest sales in Indonesia's automobile market. Therefore, a product life cycle management of automobiles is demanded to secure current position in market or further, to lead the market. This research uses MPV Model A and MPV Model B as a study case for Multi-Purpose Vehicle. Methods deployed are the computation of product line extension, the computation of product line innovation, t-test, Person Index Test, and Importance-Performance Analysis. Results are used to formulate product life cycle management strategies for automobiles of Multi-Purpose Vehicle aimed secure current position in market or further, to lead the market.

Original languageEnglish
Article number012020
JournalIOP Conference Series: Materials Science and Engineering
Volume831
Issue number1
DOIs
Publication statusPublished - 5 Jun 2020
Event7th International Conference on Mechanical, Automotive and Materials Engineering, CMAME 2019 - Melbourne, Australia
Duration: 8 Dec 201910 Dec 2019

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