TY - JOUR
T1 - Product Life Cycle Analysis of Automotive Products on Multi-Purpose Vehicle's (MPV) Segment
AU - Suzianti, A.
AU - Putra, D. R.
AU - Sibuea, C. P.
N1 - Publisher Copyright:
© Published under licence by IOP Publishing Ltd.
PY - 2020/6/5
Y1 - 2020/6/5
N2 - Since 1990, the ever-increasing sales trend of automobiles in Indonesia has made the competition atmosphere much fiercer, particularly for Multi-Purpose Vehicle, the car segment with the highest sales in Indonesia's automobile market. Therefore, a product life cycle management of automobiles is demanded to secure current position in market or further, to lead the market. This research uses MPV Model A and MPV Model B as a study case for Multi-Purpose Vehicle. Methods deployed are the computation of product line extension, the computation of product line innovation, t-test, Person Index Test, and Importance-Performance Analysis. Results are used to formulate product life cycle management strategies for automobiles of Multi-Purpose Vehicle aimed secure current position in market or further, to lead the market.
AB - Since 1990, the ever-increasing sales trend of automobiles in Indonesia has made the competition atmosphere much fiercer, particularly for Multi-Purpose Vehicle, the car segment with the highest sales in Indonesia's automobile market. Therefore, a product life cycle management of automobiles is demanded to secure current position in market or further, to lead the market. This research uses MPV Model A and MPV Model B as a study case for Multi-Purpose Vehicle. Methods deployed are the computation of product line extension, the computation of product line innovation, t-test, Person Index Test, and Importance-Performance Analysis. Results are used to formulate product life cycle management strategies for automobiles of Multi-Purpose Vehicle aimed secure current position in market or further, to lead the market.
UR - http://www.scopus.com/inward/record.url?scp=85091758195&partnerID=8YFLogxK
U2 - 10.1088/1757-899X/831/1/012020
DO - 10.1088/1757-899X/831/1/012020
M3 - Conference article
AN - SCOPUS:85091758195
SN - 1757-8981
VL - 831
JO - IOP Conference Series: Materials Science and Engineering
JF - IOP Conference Series: Materials Science and Engineering
IS - 1
M1 - 012020
T2 - 7th International Conference on Mechanical, Automotive and Materials Engineering, CMAME 2019
Y2 - 8 December 2019 through 10 December 2019
ER -
