Preliminary study of interconnection midst lighting parameters on LED billboard assessment in brightly lit urban area case study

Development of digital media screen technologies cause urban area changes as communication medium by application of media façade which utilizes LED billboard mounting on buildings facade. But, several studies pointed out that LED billboards have several negative impact which come from flashy luminance and exaggerated contrast. It can distract people which can potentially leads into accidents. Accordingly, some researches have already addressed lighting assessment on LED billboard, but it more to focus on luminance evaluation and recommendation within predominant case study on roadside context with simple characteristic on surroundings lighting properties. Hence, this study aims to focus on parameters interconnection in brightly lit urban area context. The findings result the preliminary classification, relation, and role of parameters which essential on LED billboards assessment specifically on complex urban area.