TY - JOUR
T1 - Predicting consumers’ trial/adoption of new technology
T2 - revisiting the behavioral expectations–behavioral intentions debate
AU - Mahardika, Harryadin
AU - Thomas, Dominic
AU - Ewing, Michael Thomas
AU - Japutra, Arnold
N1 - Publisher Copyright:
© 2018, © 2018 Informa UK Limited, trading as Taylor & Francis Group.
PY - 2019/1/1
Y1 - 2019/1/1
N2 - Behavioral intentions (BI) are considered the key to understanding and predicting the trial/adoption of new technology. When choices of new technology adoption increases (and time compresses), it becomes correspondingly more difficult to predict consumers’ trial/adoption. Due to its greater temporal stability and potentially superior predictive ability, this article encourages researchers to consider behavioral expectations (BE) ahead of BI. However, this ultimately depends on the antecedents germane to the particular new technology adoption process under examination. Thus, researchers are encouraged to consider the key determinants of BE: experience, perceived behavioral control, facilitating conditions, self-efficacy, attitudes, subjective norms, and availability of information.
AB - Behavioral intentions (BI) are considered the key to understanding and predicting the trial/adoption of new technology. When choices of new technology adoption increases (and time compresses), it becomes correspondingly more difficult to predict consumers’ trial/adoption. Due to its greater temporal stability and potentially superior predictive ability, this article encourages researchers to consider behavioral expectations (BE) ahead of BI. However, this ultimately depends on the antecedents germane to the particular new technology adoption process under examination. Thus, researchers are encouraged to consider the key determinants of BE: experience, perceived behavioral control, facilitating conditions, self-efficacy, attitudes, subjective norms, and availability of information.
KW - Behavioral expectation
KW - behavioral intention
KW - technology adoption
KW - temporal stability
KW - trying
UR - http://www.scopus.com/inward/record.url?scp=85059064661&partnerID=8YFLogxK
U2 - 10.1080/09593969.2018.1537192
DO - 10.1080/09593969.2018.1537192
M3 - Article
AN - SCOPUS:85059064661
SN - 0959-3969
VL - 29
SP - 99
EP - 117
JO - International Review of Retail, Distribution and Consumer Research
JF - International Review of Retail, Distribution and Consumer Research
IS - 1
ER -