Potential for developing halal tourism in Jakarta: A confirmatory factor analysis

Developing halal tourism is a national agenda in Indonesia, in which the Ministry of Tourism has identified the city of Jakarta as one of its 10 leading destinations for halal tourism. Despite being the nation’s capital, unlike provinces such as Aceh and NTB, Jakarta lacks strong Islamic traditions which raises concern over its establishment to be a leading halal tourism destination. Additionally, few studies analyze the potential of Jakarta to attract halal tourism. With this perspective, this study assesses the key factors for developing Jakarta as a halal tourism destination. The study managed to collect primary data from 411 respondents and analyzed it by using Confirmatory Factor Analysis (CFA). The findings confirm that attractions, amenities, and accessibility are important in developing Jakarta as a halal tourism center. The findings also suggest respondents’ strong inclination to visit attractions that fulfill halal tourism indicators. Thus, it could be concluded that Jakarta is very potential and could be developed to be a leading halal tourism destination. The results are expected to encourage the government to promote Jakarta as a halal destination and encourage supporting industries to meet requirements for halal tourism. Ultimately, this research is also hoped to be a reference for developing halal tourism in Indonesia and other tourism destinations.