Popularity Analysis of Mobile Food Ordering Apps in Indonesia

Zahita Cahyani, Rahmat Nurcahyo, Farizal

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Food delivery services can now be easily accessed via mobile phone along with the technology development on mobile phone today. Food delivery services that provide services via mobile phones are called Mobile Food Ordering Apps (MFOAs). As there are many MFOAs users, it is important for MFOAs service providers to become the first choice service for MFOAs users. One way to find out if an MFOAs service is the user's first choice or not is to look at its popularity. This study aims to analyze the popularity of two big MFOAs company in Indonesia i.e. GoFood and GrabFood using star rating given by customer. Star rating extracted using MySQL and web scrapping method. Descriptive statistics performed for initial data analysis. Data then processed with normality and homogeneity test to see whether the data collected are normally distributed and are homogeneous or not. The result showed that data are not normally distributed and are not homogeneous. Therefore, Mann Whitney analysis is used. Overall result shows that GoFood have a higher restaurant rating compared to GrabFood all in food-category, beverage-category, and overall category which results in GoFood is more popular than GrabFood in terms of Mobile Food Ordering Apps.

Original languageEnglish
Title of host publication2020 IEEE 7th International Conference on Industrial Engineering and Applications, ICIEA 2020
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages1000-1004
Number of pages5
ISBN (Electronic)9781728167855
DOIs
Publication statusPublished - Apr 2020
Event7th IEEE International Conference on Industrial Engineering and Applications, ICIEA 2020 - Bangkok, Thailand
Duration: 16 Apr 202021 Apr 2020

Publication series

Name2020 IEEE 7th International Conference on Industrial Engineering and Applications, ICIEA 2020

Conference

Conference7th IEEE International Conference on Industrial Engineering and Applications, ICIEA 2020
CountryThailand
CityBangkok
Period16/04/2021/04/20

Keywords

  • GoFood
  • GrabFood
  • mobile food ordering apps
  • popularity
  • star rating

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