TY - JOUR
T1 - "POLITIK TANPA MAHAR”: SEMIOTIKA JARGON KOMUNIKASI PARTAI NASIONAL DEMOKRAT DI ERA DEMOKRASI BIAYA TINGGI
T2 - "POLITICS WITHOUT DOWRY": SEMIOTICS OF THE NATIONAL DEMOCRAT PARTY'S COMMUNICATION JARGON IN THE ERA OF HIGH-COST DEMOCRACY"POLITICS WITHOUT DOWRY": SEMIOTICS OF THE NATIONAL DEMOCRAT PARTY'S COMMUNICATION JARGON IN THE ERA OF HIGH-COST DEMOCRACY
AU - Sahroni, Ahmad
AU - Prisanto, Guntur Freddy
AU - Putri, Niken Iwani Surya
AU - Ernungtyas, Niken Febrina
AU - Afriani, Anindita Lintangdesi
PY - 2019
Y1 - 2019
N2 - Money has become the blood for the lives of political parties nowadays. Amid public perception that political parties are entities that cannot be separated from money, the Democratic National Party (Nasdem Party) launched the jargon "Politik Tanpa Mahar". That is, a person who is nominated to be a regional head or a member of the legislature does not need to pay any costs to the party in the nomination process. This study examines how the jargon process was formulated at the internal party level, how the impact on candidates proposed by the party when they conducted political communication, and how the public perceives the jargon and its relation to the assessment of the Nasdem Party. This study uses a qualitative approach with the Roland Barthes semiotic method. The results of the study revealed, first, this jargon itself was born based on the constraints of politics in Indonesia which abort people with good and integrity. With the enactment of jargon, which is also interpreted as a policy, Nasdem also contributed to the eradication of corruption on the internal side. Secondly, the promotion of this jargon caused several legislative candidates to move to the Nasdem party as capital in the interests of raising public votes. Finally, the community considered that this jargon was quite realistic and under the vision and mission of the Nasdem party to provide a positive image in the eyes of the community.
AB - Money has become the blood for the lives of political parties nowadays. Amid public perception that political parties are entities that cannot be separated from money, the Democratic National Party (Nasdem Party) launched the jargon "Politik Tanpa Mahar". That is, a person who is nominated to be a regional head or a member of the legislature does not need to pay any costs to the party in the nomination process. This study examines how the jargon process was formulated at the internal party level, how the impact on candidates proposed by the party when they conducted political communication, and how the public perceives the jargon and its relation to the assessment of the Nasdem Party. This study uses a qualitative approach with the Roland Barthes semiotic method. The results of the study revealed, first, this jargon itself was born based on the constraints of politics in Indonesia which abort people with good and integrity. With the enactment of jargon, which is also interpreted as a policy, Nasdem also contributed to the eradication of corruption on the internal side. Secondly, the promotion of this jargon caused several legislative candidates to move to the Nasdem party as capital in the interests of raising public votes. Finally, the community considered that this jargon was quite realistic and under the vision and mission of the Nasdem party to provide a positive image in the eyes of the community.
M3 - Article
VL - 13
JO - SEMIOTIKA: Jurnal Komunikasi
JF - SEMIOTIKA: Jurnal Komunikasi
IS - 2
ER -