"POLITIK TANPA MAHAR”: SEMIOTIKA JARGON KOMUNIKASI PARTAI NASIONAL DEMOKRAT DI ERA DEMOKRASI BIAYA TINGGI: "POLITICS WITHOUT DOWRY": SEMIOTICS OF THE NATIONAL DEMOCRAT PARTY'S COMMUNICATION JARGON IN THE ERA OF HIGH-COST DEMOCRACY"POLITICS WITHOUT DOWRY": SEMIOTICS OF THE NATIONAL DEMOCRAT PARTY'S COMMUNICATION JARGON IN THE ERA OF HIGH-COST DEMOCRACY

Ahmad Sahroni, Guntur Freddy Prisanto, Niken Iwani Surya Putri, Niken Febrina Ernungtyas, Anindita Lintangdesi Afriani

Research output: Contribution to journalArticlepeer-review

Abstract

Money has become the blood for the lives of political parties nowadays. Amid public perception that political parties are entities that cannot be separated from money, the Democratic National Party (Nasdem Party) launched the jargon "Politik Tanpa Mahar". That is, a person who is nominated to be a regional head or a member of the legislature does not need to pay any costs to the party in the nomination process. This study examines how the jargon process was formulated at the internal party level, how the impact on candidates proposed by the party when they conducted political communication, and how the public perceives the jargon and its relation to the assessment of the Nasdem Party. This study uses a qualitative approach with the Roland Barthes semiotic method. The results of the study revealed, first, this jargon itself was born based on the constraints of politics in Indonesia which abort people with good and integrity. With the enactment of jargon, which is also interpreted as a policy, Nasdem also contributed to the eradication of corruption on the internal side. Secondly, the promotion of this jargon caused several legislative candidates to move to the Nasdem party as capital in the interests of raising public votes. Finally, the community considered that this jargon was quite realistic and under the vision and mission of the Nasdem party to provide a positive image in the eyes of the community.
Original languageIndonesian
JournalSEMIOTIKA: Jurnal Komunikasi
Volume13
Issue number2
Publication statusPublished - 2019

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