TY - GEN
T1 - Play it Forward – Transforming Consumption into Generosity
AU - Schwehm, Kevin
AU - Schwehm, Steven
AU - Sandhyaduhita, Puspa
AU - Kumar, Avant
AU - Das, Sudip
AU - Choi, Ben
AU - Miranda, Shaila
N1 - Publisher Copyright:
© 2023 International Conference on Information Systems, ICIS 2023: "Rising like a Phoenix: Emerging from the Pandemic and Reshaping Hu. All Rights Reserved.
PY - 2023
Y1 - 2023
N2 - Live stream consumption, spanning very diverse topics from video games to real-life streams, live coding, and political discussions, has surged in popularity across various demographics. Besides making it possible to consume content, platforms such as Twitch also enable consumers to financially support streamers and their streams in various ways, for example through monthly subscriptions, virtual currencies like Twitch Bits or gifted subscriptions to other users. This study conceptualizes each live stream chat as a unique micro community and focuses on the latter form of financial support. We build a bridge between chat and financial support data of more than 100,000 Twitch live streams and generosity through gifted subscriptions to explore why some streams seem to foster generosity more than others. Ultimately, this study sheds light on the design of online social network features that promote the actualization of the affordance of generosity within online communities.
AB - Live stream consumption, spanning very diverse topics from video games to real-life streams, live coding, and political discussions, has surged in popularity across various demographics. Besides making it possible to consume content, platforms such as Twitch also enable consumers to financially support streamers and their streams in various ways, for example through monthly subscriptions, virtual currencies like Twitch Bits or gifted subscriptions to other users. This study conceptualizes each live stream chat as a unique micro community and focuses on the latter form of financial support. We build a bridge between chat and financial support data of more than 100,000 Twitch live streams and generosity through gifted subscriptions to explore why some streams seem to foster generosity more than others. Ultimately, this study sheds light on the design of online social network features that promote the actualization of the affordance of generosity within online communities.
KW - Chat Data
KW - Generosity
KW - Live Streaming
KW - Online Community
UR - http://www.scopus.com/inward/record.url?scp=85192568847&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:85192568847
T3 - International Conference on Information Systems, ICIS 2023: "Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies"
BT - International Conference on Information Systems, ICIS 2023
PB - Association for Information Systems
T2 - 44th International Conference on Information Systems: Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies, ICIS 2023
Y2 - 10 December 2023 through 13 December 2023
ER -