Personalization features on business-to-consumer e-commerce: Review and future directions

Muhammad Fadhil Dzulfikar, Betty Purwandari, Dana Indra Sensuse, Jonathan Sofian Lusa, Iis Solichah, Pudy Prima, Iik Wilarso

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

10 Citations (Scopus)

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Business & Economics