In metal forming, LDR parameter determination has an important role on the quality of the product. Therefore, characteristic data such as load bearing capacity limit of material should be known prior to the metal forming process. In this research, 70Cu-30Zn alloy with 70% Cu and 30% Zn which is widely done in metal forming especially deep drawing is used as samples. The samples are warm rolled at various temperatures and reduction percentages and then deep drawn by swift cup method based on ASTM E 643-15. To find LDR value, further analysis are done by FEM (finite element method) simulation and calculation for swift cup result based on formula as stated in ASTM E 6431-15 standard. Characterization is conducted by hardness test and micro structure examinations. Result of this reseach show that the LDR value is not significantly affected by reduction percentage but strongly affected by working temperature, where the highest temperature of metal forming has been given, the highest limit drawing ratio (LDR) could be obtained.