PENGARUH KAMPANYE #UBAHJAKARTA OLEH PT MRT JAKARTA TERHADAP NIAT PENGGUNA TRANSPORTASI PUBLIK DI JAKARTA: THE INFLUENCE OF THE #CHANGEJAKARTA CAMPAIGN BY PT MRT JAKARTA ON THE INTENTION OF PUBLIC TRANSPORTATION USERS IN JAKARTA

Muhammad Yusuf Kemal, Niken Febrina Ernungtyas

Research output: Contribution to journalArticlepeer-review

Abstract

The direction of transportation development which is triggered by traffic density due to population growth and the dynamics of big cities tends towards the mass rapid transport (MRT) system. Jakarta as a megapolitan city with the highest traffic congestion in the world. One of the modes of public transportation, the Jakarta MRT, is carrying out the# ubahjakarta campaign to encourage people to switch from private vehicles to public transportation. This campaign has been going on since August 2018, but there has never been any research specifically measuring the# ubahjakarta campaign, so this study analyzes based on exposure, positive response to cognitive, positive response to attitude, positive to behavior, cognitive to intention, attitude to intentions, behavior to intentions, personal norms to intentions, social influence to intentions. The research method uses a quantitative approach by conducting an online survey.
Original languageIndonesian
Pages (from-to)47-58
Number of pages11
JournalCakrawala : Jurnal Humaniora Bina Sarana Informatika
Volume20
Issue number1
Publication statusPublished - 5 May 2020

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