TY - JOUR
T1 - PENGARUH KAMPANYE #UBAHJAKARTA OLEH PT MRT JAKARTA TERHADAP NIAT PENGGUNA TRANSPORTASI PUBLIK DI JAKARTA
T2 - THE INFLUENCE OF THE #CHANGEJAKARTA CAMPAIGN BY PT MRT JAKARTA ON THE INTENTION OF PUBLIC TRANSPORTATION USERS IN JAKARTA
AU - Kemal, Muhammad Yusuf
AU - Ernungtyas, Niken Febrina
PY - 2020/5/5
Y1 - 2020/5/5
N2 - The direction of transportation development which is triggered by traffic density due to population growth and the dynamics of big cities tends towards the mass rapid transport (MRT) system. Jakarta as a megapolitan city with the highest traffic congestion in the world. One of the modes of public transportation, the Jakarta MRT, is carrying out the# ubahjakarta campaign to encourage people to switch from private vehicles to public transportation. This campaign has been going on since August 2018, but there has never been any research specifically measuring the# ubahjakarta campaign, so this study analyzes based on exposure, positive response to cognitive, positive response to attitude, positive to behavior, cognitive to intention, attitude to intentions, behavior to intentions, personal norms to intentions, social influence to intentions. The research method uses a quantitative approach by conducting an online survey.
AB - The direction of transportation development which is triggered by traffic density due to population growth and the dynamics of big cities tends towards the mass rapid transport (MRT) system. Jakarta as a megapolitan city with the highest traffic congestion in the world. One of the modes of public transportation, the Jakarta MRT, is carrying out the# ubahjakarta campaign to encourage people to switch from private vehicles to public transportation. This campaign has been going on since August 2018, but there has never been any research specifically measuring the# ubahjakarta campaign, so this study analyzes based on exposure, positive response to cognitive, positive response to attitude, positive to behavior, cognitive to intention, attitude to intentions, behavior to intentions, personal norms to intentions, social influence to intentions. The research method uses a quantitative approach by conducting an online survey.
M3 - Article
SN - 2579-3314
VL - 20
SP - 47
EP - 58
JO - Cakrawala : Jurnal Humaniora Bina Sarana Informatika
JF - Cakrawala : Jurnal Humaniora Bina Sarana Informatika
IS - 1
ER -