TY - JOUR
T1 - Pengaruh E-Commerce Marketing Stimuli terhadap Trust, Customer Satisfaction, dan Customer Loyalty
AU - Sakinah, Maraya
AU - Heruwasto, Ignatius
PY - 2024/4/25
Y1 - 2024/4/25
N2 - Consumer behavior conceptually begins with marketing stimuli which then ends with purchasing decisions. This research analyzes the influence of e-service quality, reputation, web design and price on trust, customer satisfaction and customer loyalty. Survey data from 370 respondents obtained through an online questionnaire was then processed using structural equation modeling (SEM). The results of this research show that e-service quality, trust, and price influence customer satisfaction. Furthermore, if e-commerce can respond to customer complaints and provide services that are personally tailored to meet customer needs, customer satisfaction will be created.
AB - Consumer behavior conceptually begins with marketing stimuli which then ends with purchasing decisions. This research analyzes the influence of e-service quality, reputation, web design and price on trust, customer satisfaction and customer loyalty. Survey data from 370 respondents obtained through an online questionnaire was then processed using structural equation modeling (SEM). The results of this research show that e-service quality, trust, and price influence customer satisfaction. Furthermore, if e-commerce can respond to customer complaints and provide services that are personally tailored to meet customer needs, customer satisfaction will be created.
KW - Customer Loyalty
KW - Customer Satisfaction
KW - E-Commerce
KW - Marketing Stimuli
KW - Trust
UR - https://ejurnalunsam.id/index.php/jseb/article/view/8946
U2 - 10.33059/jseb.v15i2.8946
DO - 10.33059/jseb.v15i2.8946
M3 - Article
SN - 2089-1989
VL - 15
SP - 258
EP - 271
JO - Jurnal Samudra Ekonomi dan Bisnis
JF - Jurnal Samudra Ekonomi dan Bisnis
IS - 2
ER -