The mild cigarette led to the assumption that this cigarette has a lower risk for health. This phenomenological study was aimed to describe the meanings of smoker’s experiences regarding the mild cigarettes consumption in Malang. Seven participants were selected. The results showed four themes: reasons of smoking mild cigarettes; changes that happen after smoking mild cigarettes; meanings of smoking mild cigarettes; health care and strategies needed to stop smoking. This study concluded that smokers believed the mild cigarretes have low tar and niccotine cigarettes so they continue to smoke more and deeply. The government is suggested to stop putting the label of mild/other similar labels in a cigarettes pack which could be perceived incorrectly by smokers.