Penerapan Stakeholder Engagement dalam Corporate Social Responsibility: Studi Kasus Pada Rumah Sakit Mata X

The purpose of this research was to provide a corporate social responsibility (CSR) design program based on stakeholder analysis at X Eye Hospital in accordance with hospital strategies and became a sustainable hospital. Based on the initial observation, this hospital has done their corporate social responsibility (CSR) activities but did not give value-added to the hospital. Therefore, this study is expected to answer research questions to find out stakeholder engagement analysis and CSR design program at X Eye Hospital. The theory used in this research are stakeholder theory and legitimacy theory. This study is a qualitative research using a case study approach in one hospital unit that is X Eye Hospital. This study uses primary data in the form of direct data obtained by researchers from the parties concerned and secondary data. Data collection methods were conducted by interviews, observations, and document study. The result of the study shows several CSR design program and engagement activities adjusted to the stakeholder categories i.e key player, context setter, and the crowd.