Passion for fashion: The impact of personal and external factors to consumer behavior

Choerunnisa Adzwafar, Yeshika Alversia

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

The fashion industry continues to grow in Indonesia. Fashion industry is one of 16 creative industries in Indonesia that plays an important role in the national economy. This study examined the impact of Social Influence and Vanity to Passionate Desire for Fashion and the mediating role of Exhibitionist tendency and Social Comparison to Self-expression word of mouth. The study was conducted with quantitative approach using online survey questionnaire to collect data. Participants consisted of 201 women aged 18-35. This research found that there is a significant impact from social influence and vanity to passionate desire. There's a significant role of exhibitionism as a mediator of passionate desire and Self-expression word of mouth. There's no significant role of social comparison as a moderator of passionate desire and Self-expression word of mouth.

Original languageEnglish
Title of host publicationProceedings of the 33rd International Business Information Management Association Conference, IBIMA 2019
Subtitle of host publicationEducation Excellence and Innovation Management through Vision 2020
EditorsKhalid S. Soliman
PublisherInternational Business Information Management Association, IBIMA
Pages5489-5495
Number of pages7
ISBN (Electronic)9780999855126
Publication statusPublished - 1 Jan 2019
Event33rd International Business Information Management Association Conference: Education Excellence and Innovation Management through Vision 2020, IBIMA 2019 - Granada, Spain
Duration: 10 Apr 201911 Apr 2019

Publication series

NameProceedings of the 33rd International Business Information Management Association Conference, IBIMA 2019: Education Excellence and Innovation Management through Vision 2020

Conference

Conference33rd International Business Information Management Association Conference: Education Excellence and Innovation Management through Vision 2020, IBIMA 2019
Country/TerritorySpain
CityGranada
Period10/04/1911/04/19

Keywords

  • Consumer Behavior
  • Fashion
  • Social Comparison
  • Social Influence

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