@inproceedings{b99f45d116984ca381928658b74ceab8,
title = "Parasocial Relationship Analysis on Digital Celebrities Follower's Purchase Intention",
abstract = "The relationship of interaction between celebrities and consumers in social media is increasing and from the parasocial relations that are formed can encourage consumers to increase the intention to purchase the products endorsed by celebrities. This study aims to study the effect of the parasocial relationship between digital celebrities and their followers on shopping intentions and eWOM users' intentions in Indonesia. This study uses a quantitative approach. The questionnaire is used as an instrument for data collection. Respondents who were included in this study are 135 social media users in Indonesia who participated in at least one Indonesian digital celebrity account. Data is processed using PLS-SEM using SmartPLS 3.0 software. The results of this study concluded that the stronger the parasocial relationship, the stronger the purchase intention and eWOM intention of digital celebrities' followers.",
keywords = "digital celebrities, parasocial relationship, purchase intention, social media",
author = "Syauqi Hanief and Handayani, {Putu Wuri} and Fatimah Azzahro and Pinem, {Ave Adriana}",
year = "2019",
month = sep,
doi = "10.1109/IC2IE47452.2019.8940853",
language = "English",
series = "Proceedings - 2019 2nd International Conference of Computer and Informatics Engineering: Artificial Intelligence Roles in Industrial Revolution 4.0, IC2IE 2019",
publisher = "Institute of Electrical and Electronics Engineers Inc.",
pages = "12--17",
editor = "Anita Hidayati and Shinta Oktaviana and {Ermis Ismail}, Iklima and Zain, {Ayu Rosyida} and Fitria Nugrahani and Dewi Kurniawati and {Permatasari Sari}, Irma",
booktitle = "Proceedings - 2019 2nd International Conference of Computer and Informatics Engineering",
address = "United States",
note = "2nd International Conference of Computer and Informatics Engineering, IC2IE 2019 ; Conference date: 10-09-2019 Through 11-09-2019",
}