Packaging of an instant "terasi" for diversified marketing

Surni, Kamaruzaman Jusoff, Ayub M. Padangaran, Taane La Ola, Saediman, Meisanti, Asnani, Muhidin, Djukrana Wahab, Murdjani Kamaluddin, Ilham Yamin, Nur Rahmah

Research output: Contribution to journalArticlepeer-review


The objective of this study is to create a model of poverty alleviation through a diversified marketing of instant terasi in South East Sulawesi. A descriptive farmer's share analysis was employed in the study. The results showed that the producer set three different base-prices for three types of terasi packs, namely the 15 g package of IDR 4,000, 10 g package of IDR 3,000 and 5 g package of IDR 1.500. An analysis of the farmer's share on 95 % of the producers based on traders and consumers point of view were satisfied with the high price of the model while traders gained much profit and consumer were satisfied on packaging, practiced in handling and serving, price and taste. It can be concluded that the terasi instant marketing in South East Sulawesi Province was preceded efficient. More work should be tested on the validity and precision of terasi model on other consumer goods in the other parts of Indonesia.

Original languageEnglish
Pages (from-to)89-93
Number of pages5
JournalWorld Applied Sciences Journal
Issue number26
Publication statusPublished - 2013


  • Efficiency
  • Marketing
  • Poverty alleviation
  • Terasi


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