Outdoor Atmosphere as Added Value of Retail Property Product

Alvin Lorenza, Ahmad Gamal

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

3 Citations (Scopus)

Abstract

Developers should implement creative strategies in developing retail property product to make it attractive for consumers. One of the strategies is by providing an added value in the form of outdoor space, such as garden and artificial pond as well as experience of eating in an open space. The presence of the added value enriches the experience enjoyed by consumers in retail property complex. This outdoor atmosphere is believed to have an impact on retailer's purchasing decision. In order to understand the phenomenon, we carry out a research to determine whether by the inclusion of outdoor atmosphere, developers can increase the value of retail property. Data were collected using observation and interviews. The collected data is processed using a mix of quantitative and qualitative with sequential explanatory strategy. The main finding in this research is that outdoor atmosphere on a retail area affect retailers preference because retailers and developers acknowledge the importance of atmosphere for the consumers.

Original languageEnglish
Title of host publicationICCREM 2017
Subtitle of host publicationProject Management and Construction Technology - Proceedings of the International Conference on Construction and Real Estate Management 2017
EditorsYongshi Pang, Yimin Zhu, Yaowu Wang, Geoffrey Q. P. Shen
PublisherAmerican Society of Civil Engineers (ASCE)
Pages19-30
Number of pages12
ISBN (Electronic)9780784481080
DOIs
Publication statusPublished - 1 Jan 2017
Event2017 International Conference on Construction and Real Estate Management: Project Management and Construction Technology, ICCREM 2017 - Guangzhou, China
Duration: 10 Nov 201712 Nov 2017

Publication series

NameICCREM 2017: Project Management and Construction Technology - Proceedings of the International Conference on Construction and Real Estate Management 2017

Conference

Conference2017 International Conference on Construction and Real Estate Management: Project Management and Construction Technology, ICCREM 2017
Country/TerritoryChina
CityGuangzhou
Period10/11/1712/11/17

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