The government-run bureaucratic reform program implies that the government is no longer able to turn a blind eye to its external environmental conditions of low public appraisal of government performance. The implication is that the government's reputation is getting worse. Bureaucracy reform is intended to make the government a better image. The government agencies are also expected to be more aware of the importance of reputation for the organization. Therefore it is should be well managed. The government agencies commonly manage reputation management and organizational culture simultaneously. The culture and reputation of the organization are two different things. Culture is inherent in the internal organization, while pragmatics an external party's view of the organization.However, they are related to each other because in the course of the developed culture can form an identity and then become the image until finally the reputation as an outcome. This journal aims to examine theoretically the relationship between organizational culture that is run internally and the reputation of the organization that comes from external parties. The development of previous studies, stakeholders are considered to play an important role in uniting the two concepts. Literature study method is used to answer the problem.The results show that organizational culture has a significant influence on the public view of the existence of the organization. The interaction between civil state apparatus and the public should be an interaction between internal and external stakeholders. Therefore, internal and external stakeholders have significance for the success of organizational culture as well as reputation, especially in government agencies.
|Publication status||Published - 2017|
|Event||1st Indonesia International Graduate Conference on Communication (IGCC) 2017 - ID, Depok, Indonesia|
Duration: 1 Jan 2017 → …
|Conference||1st Indonesia International Graduate Conference on Communication (IGCC) 2017|
|Period||1/01/17 → …|
- Organizational culture, stakeholders, bureaucratic reform, reinventing government, organizational reputation.