Online credibility, either for a company or a merchant, is an important thing that have to be considered in the era of e-commerce development. Online review and online rating are part of indicators that used to represent merchant or seller’s online credibility in e-commerce platform. The existence of online review and online rating in e-commerce platform may affect the prominence and interpretation aspects which is associated with online credibility. This is a conceptual paper which aims to describe the concept of online review and its relation with online credibility.
- electronic word of mouth (e-wom)
- online credibility
- online review