This study analyzed the online petition Change.org Indonesia as a tool of policy advocacy in 2015-2016 period using the concept of nature, form, function, activity, and also an evaluative concept. The online petition analysis in this study re- fers to other policy advocacy activities conducted online and offline to support online petitions. Policy advocacy activities include efforts to raise awareness through media (media advocacy), campaigns, organizing (building coalitions), lobbying, and events. This study uses case study methods by analyzing selected online petitions based on ten categories of issues: democracy, corruption, criminal justice, animal welfare,environment, human rights/disability, tolerance, consumer rights, sports, health. Petitions also scrutinized by those gaining media coverage, engaging the community, and mobilizing other policy advocacy activities that support the success of online petitions. Supporting data is also obtained through interviews with online petition platform Change.org Indonesia, representatives of petitioners, communities involved as well as individuals who cast their votes (signed the petition). The study founds that online petitions supported by other policy advocacy activities such as media advocacy, online campaigns and offline actions, organizing, lobbying, and events will be categorized intermediately by successfully attracting decision makers or peti- tion targets. The online petitions and policy advocacy activities will generate media coverage, foster public awareness, build public support, and also potentially make support from policymakers. Online petitions backed up with other policy advocacy activities will achieve the ultimate concept of making policy changes when accom- panied by positive earnings from policy makers or petition targets. This final goal achievement also influenced by the ability to drive the petition in escalating online petitions through other policy advocacy activities to press and urge policy makers. When online petitions and other policy advocacy activities result in policy changes, the activeness of the petition drivers is still needed to oversee the implementation of the resulting system.
|Publication status||Published - 2017|
|Event||1st Indonesia International Graduate Conference on Communication (IGCC) 2017 - ID, Depok, Indonesia|
Duration: 1 Jan 2017 → …
|Conference||1st Indonesia International Graduate Conference on Communication (IGCC) 2017|
|Period||1/01/17 → …|
- Online Petition, Change.org Indonesia, Policy Advocacy