Online Halal Dating: AyoPoligami and the Contestations of Polygamy as the “New Normal” in Indonesia

Lilawati Kurnia, Nurbaity

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

This chapter explores how the online dating app AyoPoligami expresses a halal lifestyle that has become increasingly popular in Indonesia in recent years. While it is desirable for many middle-class Muslims, both women and men, to live a Sharia-compliant life and to document this in public, it is questionable to what extent corresponding online services want to be associated with the halal label that delivers on this promise. It compares AyoPoligami with other dating apps, particularly Salams (previously Minder), a popular dating app for Muslims whose slogan is to “find love or friends the halal way.” While scholars have explored Islamic branding and halal products as well as online dating in Indonesia, an analysis of online dating in the context of polygamy in Indonesia is under explored. We break new ground with this research by using interviews with users and an analysis of app features to explore how the online app AyoPoligami uses the halal label to make polygamy socially acceptable, to make it the “new normal,” the more visible popular polygamous marriage.

Original languageEnglish
Title of host publicationGender, Islam and Sexuality in Contemporary Indonesia
PublisherSpringer, Singapore
Chapter6
Pages105-121
ISBN (Electronic)978-981-99-5659-3
ISBN (Print)978-981-99-5658-6
DOIs
Publication statusPublished - 25 Feb 2024

Publication series

NameGender, Islam and Sexuality in Contemporary Indonesia
ISSN (Print)2948-2909
ISSN (Electronic)2948-2917

Keywords

  • AyoPoligami
  • Halal lifestyle
  • Marriage
  • Matchmaking
  • Polygamy

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