TY - GEN
T1 - Online Grocery Marketplace Users' Continuance Intention in Indonesia
T2 - 9th International Conference on Informatics and Computing, ICIC 2024
AU - Hendry, Darell
AU - Handayani, Putu Wuri
AU - Harahap, Nabila Clydea
N1 - Publisher Copyright:
© 2024 IEEE.
PY - 2024
Y1 - 2024
N2 - The online grocery marketplace is widely known to Indonesian people, but it is still not accepted by them for routine use. However, previous studies were focused on online grocery acceptance. This study aims to determine the factors that influence users' continuance intentions when using online grocery marketplace applications. This study employed a quantitative approach, using a questionnaire that included 285 respondents. Data processing was performed using covariancebased structural equation modeling. This study found that customer satisfaction and perceived usefulness influence users' continuance intention toward online grocery marketplace. However, security, privacy, and content quality do not influence customer satisfaction. Online grocery marketplace developers can use this study to improve their services.
AB - The online grocery marketplace is widely known to Indonesian people, but it is still not accepted by them for routine use. However, previous studies were focused on online grocery acceptance. This study aims to determine the factors that influence users' continuance intentions when using online grocery marketplace applications. This study employed a quantitative approach, using a questionnaire that included 285 respondents. Data processing was performed using covariancebased structural equation modeling. This study found that customer satisfaction and perceived usefulness influence users' continuance intention toward online grocery marketplace. However, security, privacy, and content quality do not influence customer satisfaction. Online grocery marketplace developers can use this study to improve their services.
KW - continuance intention
KW - E-grocery
KW - Indonesia
KW - online marketplace
KW - personalization
KW - service quality
UR - http://www.scopus.com/inward/record.url?scp=105004580938&partnerID=8YFLogxK
U2 - 10.1109/ICIC64337.2024.10956874
DO - 10.1109/ICIC64337.2024.10956874
M3 - Conference contribution
AN - SCOPUS:105004580938
T3 - 2024 9th International Conference on Informatics and Computing, ICIC 2024
BT - 2024 9th International Conference on Informatics and Computing, ICIC 2024
PB - Institute of Electrical and Electronics Engineers Inc.
Y2 - 24 October 2024 through 25 October 2024
ER -