Online Consumer Engagement Behaviour: The Consumer-Based Antecedents

Yeshika Alversia, Nina Michaelidou, Caroline Moraes

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

3 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Online Consumer Engagement Behaviour: The Consumer-Based Antecedents'. Together they form a unique fingerprint.

Social Sciences

Keyphrases