Micro, Small and Medium Enterprises can shifting to modern way and involve Internet as based of their operational trading. The current start-up based on information technology needs an operational strategy to exercise control over its business. Companies can choose from a variety of ways of entering the market based on their company's conditions of establishment, growth, promotion, choice of form of sector, understanding of regulations and building investment. The strategic option from Central Bank of Indonesia Create microsite to give to international markets through Micro, Small and Medium Enterprises. MSME companies with minimal workers financial capital prefer to base their choice of local or international market entry modes on available resources. The deciding factor for a stable market entry mode where all the shortcomings of the company are present in its day-to-day operations. Research shows that creativity, product features, advertisement strength, investor strength and closeness to industry and compliance with regulations have a positive impact on the option of commitment to increase the reputation or branding of the company.
|Journal||Journal of Physics: Conference Series|
|Publication status||Published - 12 Feb 2021|
|Event||2020 Annual Conference on Science and Technology Research, ACOSTER 2020 - Medan, North Sumatera, Indonesia|
Duration: 20 Jun 2020 → 21 Jun 2020