Most roles actors play in entrepreneurial ecosystem: A network theory perspective

© 2020, Allied Business Academies. All rights reserved. This study aimed to determine the most roles actors play in the entrepreneurial ecosystem and to build entrepreneurial quality using a mix method approach. It then established an entrepreneurial ecosystem of the creative industry in the East Priangan Region (West Java, Indonesia) as a research case. The respondents and informants consisted of business actors, government, bankers, academics (universities), marketers, and social community members. Data processing and analysis employed a network theory perspective. Results of the study showed that members of the surrounding community, as part of the social community, were the actors playing the most roles in the creative industry of entrepreneurial ecosystem in the East Priangan Region. This phenomenon was evident from the many relationships they have established, their ability to spread knowledge quickly, and their ability to mediate between two other actors directly. Accordingly, they had become a valuable actor in the creative industry of entrepreneurial ecosystem in the East Priangan Region.