Model of self-advocacy on vlog subscribers in the context of nationalism about the 73rd celebration of Indonesia's independence

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Abstract

A video blog (vlog) is a trend of blogging, often found on YouTube. In terms of nationalism, several Indonesian vloggers posted their ideas about the 73rd celebration of Indonesia's independence on YouTube. This study identifies the response of the vlog channel's subscribers and proposes that there are interrelationships among information relevance, quality, usefulness, satisfaction, and adoption; prior knowledge; source credibility; and now self-advocacy. A quasi-experimental design was used for the participants who were subscribers of specific vlog channels that posted about nationalism during the 73rd celebration of Indonesia's independence. This study found that not all items or indicators of each variable in the model are confirmed. It reaffirms that information relevance is related to source credibility. This study succeeded in incorporating self-advocacy as a new variable into the proposed model. In terms of nationalism, this study confirmed that information relevance and prior knowledge are important variables in relation to other variables, such as source credibility, information usefulness, quality, satisfaction, and adoption-both directly and indirectly-as related to self-advocacy.

Original languageEnglish
Pages (from-to)17-32
Number of pages16
JournalInternational Journal of Communication and Linguistic Studies
Volume18
Issue number2
DOIs
Publication statusPublished - 2020

Keywords

  • Credibility
  • Information
  • Nationalism
  • Self-Advocacy
  • Vlog

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