TY - GEN
T1 - Minimum viable product analysis in hyperlocal marketplace applications using customer development method
AU - Satrio, Suryo
AU - Budiarjo, Eko K.
AU - Rifki Shihab, Muhammad
N1 - Publisher Copyright:
© 2022 IEEE.
PY - 2022
Y1 - 2022
N2 - The trend of increasing adoption of information technology and the number of micros, small and medium enterprises (MSMEs) in Indonesia who are currently adopting information technology is still increasing, however, this increasing trend is not in line with the conditions that occur in the hyperlocal marketplace startup, which does not yet have an income and experienced an increase in monthly expenses. The main problem with hyperlocal marketplace startups in seeking revenue is that the products offered do not meet the needs of target consumers so that the products are not market fit. This study aims to analyze and provide recommendations for a minimum viable product that is in accordance with the hyperlocal marketplace business ecosystem so that hyperlocal marketplace startup products can achieve market fit. The research was conducted qualitatively by processing business model hypotheses to generate value proposition hypotheses and validated by the customer development method. Sources of data or research participants in this study are prospective application users from the user side as buyers (consumers) and sellers (producers). This research resulted in recommendations of 36 features as a minimum viable product for the buyer's application and 35 features as a minimum viable product for the seller's application to achieve a 100% conversion rate and achieve market fit in the hyperlocal marketplace business ecosystem.
AB - The trend of increasing adoption of information technology and the number of micros, small and medium enterprises (MSMEs) in Indonesia who are currently adopting information technology is still increasing, however, this increasing trend is not in line with the conditions that occur in the hyperlocal marketplace startup, which does not yet have an income and experienced an increase in monthly expenses. The main problem with hyperlocal marketplace startups in seeking revenue is that the products offered do not meet the needs of target consumers so that the products are not market fit. This study aims to analyze and provide recommendations for a minimum viable product that is in accordance with the hyperlocal marketplace business ecosystem so that hyperlocal marketplace startup products can achieve market fit. The research was conducted qualitatively by processing business model hypotheses to generate value proposition hypotheses and validated by the customer development method. Sources of data or research participants in this study are prospective application users from the user side as buyers (consumers) and sellers (producers). This research resulted in recommendations of 36 features as a minimum viable product for the buyer's application and 35 features as a minimum viable product for the seller's application to achieve a 100% conversion rate and achieve market fit in the hyperlocal marketplace business ecosystem.
KW - customer development
KW - hyperlocal marketplace
KW - minimum viable product
KW - startup
UR - http://www.scopus.com/inward/record.url?scp=85141606487&partnerID=8YFLogxK
U2 - 10.1109/ICoICT55009.2022.9914834
DO - 10.1109/ICoICT55009.2022.9914834
M3 - Conference contribution
AN - SCOPUS:85141606487
T3 - 2022 10th International Conference on Information and Communication Technology, ICoICT 2022
SP - 334
EP - 339
BT - 2022 10th International Conference on Information and Communication Technology, ICoICT 2022
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 10th International Conference on Information and Communication Technology, ICoICT 2022
Y2 - 2 August 2022 through 3 August 2022
ER -
