Millennials have broken just about all the rules when it comes to fashion consumption. Muslim millennials are as likely as their Non-Muslim millennials in term of fashion consumption. Unfortunately, there is only a dearth of research on Muslim millennials consumption behavior. The study aims to examine the influence of fashion consciousness on hijab fashion consumption among Muslim women (Muslimas) born between 1985 and 2004, i.e., the so-called Millennial Generation. Online and offline surveys were given to 215 subjects. An online survey link was distributed via mailing list, WhatsApp, and Facebook account. An offline survey was distributed using self-administered survey. The study shows that fashion consciousness significantly influences Millennials’ hijab fashion consumption. The study also shows that Millennial Muslimas place much higher importance on uniqueness in choosing a hijab, followed by fashion style. Source of knowledge has become the last variable that influences Muslimas’ hijab consciousness, while fashion motivation becomes the only variable that does not significantly influence Muslimas’ fashion consumption. The study shows that marketers should pay attention to the three variables that significantly influence fashion consciousness: source of fashion knowledge, dressing style, and fashion uniqueness when they target this generation.