Memahami Model Bisnis Praktek Inovasi Sosial : Kajian Desa Wisata Bisnis Tegalk Waru

Social innovation studies are unique studies and are still relatively rare. The study contains that
business models from among those who are often marginalized can also be a source of income. In
addition, the importance is also that the utilization of resources owned by a region can be a source
of competitive advantage when properly managed considering that each region has a different
context. This study analyzes the social innovation model in Tegal Waru Village which was originally
a poor and underdeveloped village in 2010 but later it can transform into an economically
independent village. This study uses a qualitative approach with data collection methods through indepth interviews and also observations. The selection of informants is based on the criteria that the
person understands the business processes carried out and is also a stakeholder of Tegal Waru
Tourism Village. The results showed that the Tegal Waru Tourism Village was a village that managed
to enhance its natural and human resources so that it became a source of competitive advantage
through the establishment of a Business Tourism Village which is still rare in Indonesia. A unique
business model is offering entrepreneurship education with a value proposition to educate everyone
to become entrepreneurs by relying on the core competencies and resources they have with
philosophy hence provide benefits to many people.