Social innovation studies are unique studies and are still relatively rare. The study contains that business models from among those who are often marginalized can also be a source of income. In addition, the importance is also that the utilization of resources owned by a region can be a source of competitive advantage when properly managed considering that each region has a different context. This study analyzes the social innovation model in Tegal Waru Village which was originally a poor and underdeveloped village in 2010 but later it can transform into an economically independent village. This study uses a qualitative approach with data collection methods through in-depth interviews and also observations. The selection of informants is based on the criteria that the person understands the business processes carried out and is also a stakeholder of Tegal Waru Tourism Village. The results showed that the Tegal Waru Tourism Village was a village that managed to enhance its natural and human resources so that it became a source of competitive advantage through the establishment of a Business Tourism Village which is still rare in Indonesia. A unique business model is offering entrepreneurship education with a value proposition to educate everyone to become entrepreneurs by relying on the core competencies and resources they have with philosophy hence provide benefits to many people.
|Journal||AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan|
|Publication status||Published - 2018|