Matching Strategy and Owner-Manager Characteristic on Small-Medium Enterprise.

Valentinus Ricky Sjofyan, Ruslan Prijadi

Research output: Contribution to conferencePaperpeer-review

Abstract

Small-Medium Enterprises (SMEs) plays a significant role in a nation economy. They contribute by creating more employment jobs, creating higher production volumes, increasing export and introducing innovation and entrepreneurship skills (Mahembe, 2011). One of the strategies that most SMEs tend to pursue is differentiation strategy, which characterized by a unique product that is hard to imitate by competitor, resulting customer to have a less comparable alternative and thereby less price sensitive (Porter, 1980; Armstrong, 2013). We gathered 131 respondents that is consist of owner-manager of SMEs to find out types of differentiation strategy that is implemented in Indonesia, combined with the owner-manager characteristic that would result in a higher firm's performance which eventually would lead to a competitive advantage.
Original languageEnglish
Publication statusPublished - 2017
Event15th International Conference on Social Science & Humanities (ICSSH) - ID, Kuala Lumpur, Indonesia
Duration: 1 Jan 2017 → …

Conference

Conference15th International Conference on Social Science & Humanities (ICSSH)
CountryIndonesia
CityKuala Lumpur
Period1/01/17 → …

Keywords

  • Small Medium Enterprise, Owner-Manager Characteristic, Differentiation Strategy

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