Market Penetration Concept: Indonesian Product Competitive Advantage in Export to Taiwan

Deni Danial Kesa, Cheng-Wen Lee

Research output: Contribution to journalArticlepeer-review


This paper examines the role of competition in market penetration of Indonesian products to Taiwan. It also explores the possible strategy facets of market penetration from Indonesia that are different from those of other ASEAN countries. Statistics findings indicate that political condition is not a determinant or influential factor for Taiwan in export or import generation in the Southeast Asia region. Indonesia has a tremendous opportunity for growing and developing export to Taiwan. Major export destinations are expected to establish solid frameworks that would support the ongoing business transactions and business strategies for determining a suitable method to enter the export market. In spite of the tight competition, the present situation has led to equal international standing as a profitable and internationally competitive region.
Original languageEnglish
Pages (from-to)632-644
JournalInternational Conference on Business and Management Research (ICBMR 2017)
Publication statusPublished - 1 Nov 2017


  • Competitive strategy, Market penetration, Export-import, RFM, CRM


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