Market-Based Digital Platforms: Do They Primarily Support Post-Pandemic Creative Adaptation?

Deni danial Kesa; Cheng wen Lee

doi:10.3390/proceedings2022083061

Market-Based Digital Platforms: Do They Primarily Support Post-Pandemic Creative Adaptation?

Deni danial Kesa, Cheng wen Lee

Vocational Programme of Administrative and Business

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

Small and medium-sized businesses make a significant contribution to Indonesia’s economy. The goal of this essay is to assess the degree to which strategy and the digital marketing environment have an impact. Data collection was carried out by observation and the distribution of 120 questionnaires, and the research approach employed was quantitative research using SPSS 23. The findings of the article demonstrate that SMEs strategies may swiftly adjust to changes in technology by paying attention to features of functions, interpersonal communication, access, incentives, and the quality of production and services.

Original language	English
Title of host publication	The 5th International Conference on Vocational Education Applied Science and Technology 2022
Pages	61
DOIs	https://doi.org/10.3390/proceedings2022083061
Publication status	Published - 16 Feb 2023

Keywords

digital platform
post pandemic
creative technology adaptation

Access to Document

10.3390/proceedings2022083061

Cite this

@inproceedings{1646b0344b62404d99f2a47b25af18dd,

title = "Market-Based Digital Platforms: Do They Primarily Support Post-Pandemic Creative Adaptation?",

abstract = "Small and medium-sized businesses make a significant contribution to Indonesia{\textquoteright}s economy. The goal of this essay is to assess the degree to which strategy and the digital marketing environment have an impact. Data collection was carried out by observation and the distribution of 120 questionnaires, and the research approach employed was quantitative research using SPSS 23. The findings of the article demonstrate that SMEs strategies may swiftly adjust to changes in technology by paying attention to features of functions, interpersonal communication, access, incentives, and the quality of production and services.",

keywords = "digital platform, post pandemic, creative technology adaptation",

author = "Kesa, {Deni danial} and Lee, {Cheng wen}",

year = "2023",

month = feb,

day = "16",

doi = "10.3390/proceedings2022083061",

language = "English",

pages = "61",

booktitle = "The 5th International Conference on Vocational Education Applied Science and Technology 2022",