Mapping online review sentiments into corresponding attributes to reveal attribute-sentiment relationships

Ridho Budiharto, Arga Hananto

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

This study was aimed to calculate valence of customer sentiment and then mapping the sentiments into application attributes to reveal attribute-sentiment relationships. The approach used in this study illustrated the use of text mining methods to get insights from review data, which was valuable to generate recommendations for mobile application development. The sentiment analysis used lexicon-based polarity term combined with negator and amplifier. The polarity term in sentiment analysis were then mapped into identified application attributes using dependency parsing combined with lemmatization, pos tagging, and tokenization. We applied the proposed method on customer reviews of an airline mobile application (Garuda Indonesia Mobile App) scraped from Google Play store and Apple App Store. The result showed that the valence of sentiment from customer reviews have a positive relationship with star rating and negative relationship with the number of reviews. This study also indicated a number of application attributes considered relevant by users and their valence (e.g. membership, reservation and speed were the airline app's top three attributes with negative valence).

Original languageEnglish
Title of host publicationProceedings of the 33rd International Business Information Management Association Conference, IBIMA 2019
Subtitle of host publicationEducation Excellence and Innovation Management through Vision 2020
EditorsKhalid S. Soliman
PublisherInternational Business Information Management Association, IBIMA
Pages7159-7172
Number of pages14
ISBN (Electronic)9780999855126
Publication statusPublished - 2019
Event33rd International Business Information Management Association Conference: Education Excellence and Innovation Management through Vision 2020, IBIMA 2019 - Granada, Spain
Duration: 10 Apr 201911 Apr 2019

Publication series

NameProceedings of the 33rd International Business Information Management Association Conference, IBIMA 2019: Education Excellence and Innovation Management through Vision 2020

Conference

Conference33rd International Business Information Management Association Conference: Education Excellence and Innovation Management through Vision 2020, IBIMA 2019
Country/TerritorySpain
CityGranada
Period10/04/1911/04/19

Keywords

  • Mobile app
  • Online reviews
  • Sentiment analysis
  • Text mining

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