Manipulating Consumer's Behavior through Product Packaging: Role of Short Brand Story

Aliya Fitri, Aufa Miladya Izzah, Cindy Rachma Muffidah, Zalfa Luqyana Nabilah, Bertina Sjabadhyni

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)

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Keyphrases

Psychology

INIS

Food Science

Social Sciences