TY - JOUR
T1 - Manajemen Hubungan Influencer Media Sosial: Kesadaran Pengikut Dewi Sandra Akan Dukungan Niat Beli Wardah
T2 - Social Media Influencer Relationship Management: Awareness of Dewi Sandra's Followers Will Support Wardah's Purchase Intention
AU - Sandy, Aurel Raisha
AU - Ernungtyas, Niken Febrina
PY - 2020/5/29
Y1 - 2020/5/29
N2 - Social media is considered capable of building a good bond for consumers. Most companies compete to interact with their customers in various innovative ways to generate product purchase intentions. So in this study, researchers will find out about the relationship through Influencer-Followers, eWom, and purchase intention. Using an online survey (N = 31), consisting of high school students. This study uses a quantitative approach using Purposive Sampling technique to obtain the sample. Data collection in the assessment process was collected through the use of an online questionnaire. The results of the analysis conducted in this study indicate there is an influencer-follower relationship with purchase intention.
AB - Social media is considered capable of building a good bond for consumers. Most companies compete to interact with their customers in various innovative ways to generate product purchase intentions. So in this study, researchers will find out about the relationship through Influencer-Followers, eWom, and purchase intention. Using an online survey (N = 31), consisting of high school students. This study uses a quantitative approach using Purposive Sampling technique to obtain the sample. Data collection in the assessment process was collected through the use of an online questionnaire. The results of the analysis conducted in this study indicate there is an influencer-follower relationship with purchase intention.
M3 - Article
SN - 2598-2443
VL - 5
SP - 204
EP - 221
JO - Jurnal Ilmu Komunikasi dan Bisnis
JF - Jurnal Ilmu Komunikasi dan Bisnis
IS - 2
ER -