Manajemen Hubungan Influencer Media Sosial: Kesadaran Pengikut Dewi Sandra Akan Dukungan Niat Beli Wardah: Social Media Influencer Relationship Management: Awareness of Dewi Sandra's Followers Will Support Wardah's Purchase Intention

Aurel Raisha Sandy, Niken Febrina Ernungtyas

Research output: Contribution to journalArticlepeer-review

Abstract

Social media is considered capable of building a good bond for consumers. Most companies compete to interact with their customers in various innovative ways to generate product purchase intentions. So in this study, researchers will find out about the relationship through Influencer-Followers, eWom, and purchase intention. Using an online survey (N = 31), consisting of high school students. This study uses a quantitative approach using Purposive Sampling technique to obtain the sample. Data collection in the assessment process was collected through the use of an online questionnaire. The results of the analysis conducted in this study indicate there is an influencer-follower relationship with purchase intention.
Original languageIndonesian
Pages (from-to)204-221
Number of pages17
JournalJurnal Ilmu Komunikasi dan Bisnis
Volume5
Issue number2
Publication statusPublished - 29 May 2020

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