TY - JOUR
T1 - Loyalitas Customer Dalam Mobile Commerce Zalora
AU - Amalia, Amira
AU - Carmella, Gianella
AU - Pramesti, Karina Dwi
AU - Sayyida, Namira
AU - Ayu, Pratista
AU - Irwansyah, null
AU - Ernungtyas, Niken Febrina
PY - 2018/4
Y1 - 2018/4
N2 - Smartphones are becoming very important instruments in the business and marketing
world today. The use of smartphones also trigger the growth of various mobile commerce (mcommerce) in Indonesia. This is because smartphones can be a means of advertising, promotion,
and buying and selling transactions. One company that utilizes this is Zalora. Zalora is one of
the m-commerce companies in the field of fashion with the highest visitors in Indonesia.
However, it is not currently known whether there is a relationship between trends in use of
information and communication technology, satisfaction, and trust in customer loyalty to Zalora.
Data collection method used in this research is survey method to mobile buyers from zalora
application. The data collected were analyzed by Structural Equation Modeling (SEM) analysis
technique. The results of this study indicate that, satisfaction and trust have a positive influence
on customer loyalty E-Commerce Zalora.
AB - Smartphones are becoming very important instruments in the business and marketing
world today. The use of smartphones also trigger the growth of various mobile commerce (mcommerce) in Indonesia. This is because smartphones can be a means of advertising, promotion,
and buying and selling transactions. One company that utilizes this is Zalora. Zalora is one of
the m-commerce companies in the field of fashion with the highest visitors in Indonesia.
However, it is not currently known whether there is a relationship between trends in use of
information and communication technology, satisfaction, and trust in customer loyalty to Zalora.
Data collection method used in this research is survey method to mobile buyers from zalora
application. The data collected were analyzed by Structural Equation Modeling (SEM) analysis
technique. The results of this study indicate that, satisfaction and trust have a positive influence
on customer loyalty E-Commerce Zalora.
KW - Trust
KW - Satisfaction
KW - Loyalty
KW - Mobile Commerce
KW - Zalora
U2 - 10.14421/pjk.v11i1.1360
DO - 10.14421/pjk.v11i1.1360
M3 - Article
SN - 2549-0168
VL - 11
SP - 26
EP - 36
JO - Profetik : Jurnal Komunikasi
JF - Profetik : Jurnal Komunikasi
IS - 1
ER -