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Logic Vs Aesthetic: The Effect of Environmental Claim and Visual Design in Green Advertising
Hashella Kostan,
Alice Salendu
Economic and Consumer Psychology Research Group
Department of Psychology
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Dive into the research topics of 'Logic Vs Aesthetic: The Effect of Environmental Claim and Visual Design in Green Advertising'. Together they form a unique fingerprint.
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Keyphrases
Visual Design
100%
Green Advertising
100%
Environmental Claims
100%
Eco-friendly
50%
Visual Aesthetics
50%
Green Advertisement
50%
Statistical Analysis
25%
Visual Cues
25%
Aesthetic Quality
25%
Green Products
25%
Multivariate Analysis of Variance
25%
Greenwashing
25%
Consumer Evaluation
25%
Claim Type
25%
Green Brand Associations
25%
Vignette Method
25%
Experimental Vignettes
25%
Arts and Humanities
Esthetics
100%
Visual Aesthetics
100%
Visual design
100%
Experimental
50%
Verbs
50%
ads
50%
Vignette
50%
Psychology
Statistical Analysis
100%
Multivariate Analysis of Variance
100%
Medicine and Dentistry
Consumer
100%
Attitude
50%
Multivariate Analysis of Variance
50%
Earth and Planetary Sciences
Greenwashing
100%