TY - JOUR
T1 - Linking of egoistic, altruistic, and biospheric values to green loyalty
T2 - The role of green functional benefit, green monetary cost and green satisfaction
AU - Imaningsih, Erna S.
AU - Tjiptoherijanto, Prijono
AU - Heruwasto, Ignatius
AU - Aruan, Daniel Tumpal H.
N1 - Publisher Copyright:
© Korean Distribution Science Association (KODISA).
PY - 2019/4/1
Y1 - 2019/4/1
N2 - The study aims to analyze the influence of egoistic, altruistic and biospheric value on green functional benefit, green monetary cost, green satisfaction and green loyalty. The study analyzes the effect of green functional benefit and green monetary cost on green satisfaction and green loyalty, as well as green satisfaction on green loyalty. The study employs quantitative methods with customers who have green brand purchase experience in Indonesia. Non-probability sampling was conducted using purposive sampling method based on predetermined criteria, which are customers who have already purchase and use green brand products. A total of 402 samples were analyzed using Structural Equation Modelling. The result shows that the data support hypotheses on egoistic and biospheric value, hypotheses on green functional benefit effect to green satisfaction and green loyalty, as well as green monetary cost effect to green loyalty. The other hypotheses are not supported by data. As a conclusion, it is egoistic and biospheric value that has positive effect on green loyalty, while green functional benefit and green monetary cost act as mediation between the value orientation and green loyalty. As managerial implication, green brand marketing strategy should incorporate egoistic and biospheric values in messages in advertising and promotion.
AB - The study aims to analyze the influence of egoistic, altruistic and biospheric value on green functional benefit, green monetary cost, green satisfaction and green loyalty. The study analyzes the effect of green functional benefit and green monetary cost on green satisfaction and green loyalty, as well as green satisfaction on green loyalty. The study employs quantitative methods with customers who have green brand purchase experience in Indonesia. Non-probability sampling was conducted using purposive sampling method based on predetermined criteria, which are customers who have already purchase and use green brand products. A total of 402 samples were analyzed using Structural Equation Modelling. The result shows that the data support hypotheses on egoistic and biospheric value, hypotheses on green functional benefit effect to green satisfaction and green loyalty, as well as green monetary cost effect to green loyalty. The other hypotheses are not supported by data. As a conclusion, it is egoistic and biospheric value that has positive effect on green loyalty, while green functional benefit and green monetary cost act as mediation between the value orientation and green loyalty. As managerial implication, green brand marketing strategy should incorporate egoistic and biospheric values in messages in advertising and promotion.
KW - Altruistic value
KW - Biospheric value
KW - Egoistic value
KW - Green functional benefit
KW - Green loyalty
KW - Green monetary cost
KW - Green satisfaction
UR - http://www.scopus.com/inward/record.url?scp=85067551724&partnerID=8YFLogxK
U2 - 10.13106/jafeb.2019.vol6.no2.277
DO - 10.13106/jafeb.2019.vol6.no2.277
M3 - Article
AN - SCOPUS:85067551724
SN - 2288-4637
VL - 6
SP - 277
EP - 286
JO - Journal of Asian Finance, Economics and Business
JF - Journal of Asian Finance, Economics and Business
IS - 2
ER -