The large-scale and continuous increase in the number of urbanization make the daily needs in urban areas more diverse and significantly following to increase. The basic needs become the main thing to make the stability and survival of the city area that must get support from the surrounding environment. The concept of transit-oriented development (TOD) is present to help the direction of the urban development program. The main problem is how to determine the priority function or designation of an urban area effectively. This research tends to attempt the function optimization in the urban area so that the infrastructure development can support urban progress effectively. Research began with qualitative methods which validation is the analysis rule in the city development variables as a result of literature studies. The results of the validation are input to the Linear Programming analysis process which is a quantitative method. There are five types of property that become the main property development priority to support the ridership effectiveness of infrastructure development with the TOD concept. The study took a case study in a developing country region that recommended office, residential, and retail functions which are the three functions having the greatest influence on the development of the TOD region that is in line with the region's potential. The number of ridership improvements in the case study reached 55% which the model recommended in this study.