Knowledge sharing motivation in e-commerce online community

Septiani Andriane Sinaga, Putu Wuri Handayani, Ave Adriana Pinem

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

1 Citation (Scopus)

Abstract

The utilization of e-marketplace perceived to support users in selling their product. However, there are some difficulties faced by user in setting up the online space, utilizing the features and marketing their products. Hence, to minimize these barriers users could to share information and knowledge amongst them. Hence, the objective of this study is to identify the motivations for knowledge sharing in online community. An online community formed in Bukalapak.com an e-commerce website in Indonesia were chosen as the case study. Social exchange theory, social cognitive theory and trust were studied as the basic theories in this research. We conducted quantitative approach with 105 respondents and analyzed the data using descriptive statistic. The result showed that self-efficacy, personal outcome expectation, community related outcome expectation from social cognitive theory are the motivations in knowledge sharing. In addition, of self-worth, enjoying helping, reciprocity and social support from social exchange theory are the motivations for sharing knowledge but not applied to reputation. Information-based trust and identification were also identified as the motivations for sharing in online community.

Original languageEnglish
Title of host publication2017 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2017
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages143-148
Number of pages6
ISBN (Electronic)9781538631720
DOIs
Publication statusPublished - 4 May 2018
Event9th International Conference on Advanced Computer Science and Information Systems, ICACSIS 2017 - Jakarta, Indonesia
Duration: 28 Oct 201729 Oct 2017

Publication series

Name2017 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2017
Volume2018-January

Conference

Conference9th International Conference on Advanced Computer Science and Information Systems, ICACSIS 2017
CountryIndonesia
CityJakarta
Period28/10/1729/10/17

Keywords

  • knowledge sharing
  • online community
  • social cognnitive theory
  • social exchange theory
  • trust

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