Knowledge sharing and community promotion in online health communities: examining the relationship between social support, community commitment, and trust transfer

Zaenal Abidin, Achmad Nizar Hidayanto, Dedi I. Inan, Amira Luthfia Fitriani, Atikah Zahrah Halim, M. Farhan Mardadi, Rizkah Shalihah

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Online health communities (OHCs) have now become a valuable platform for people to seek health-related information. Knowledge sharing and community promotion in the OHCs are critical to sustain their continuous use and improve their engagement. This study aims to investigate factors influencing knowledge sharing and community promotion in the OHC in the perspectives of social support, commitment-trust, and trust transfer theory. A questionnaire survey is employed as a collection data technique. The study results reveal that informational support influences trust transfer, trust towards community and members of the community. In addition, emotional support has a positive impact on community commitment and trust in community members but not in the community itself. Further, community commitment is positively related to both knowledge sharing and community promotion. While trust towards the community is only positively related to community promotion, trust towards members of the community does not have a positive influence on both knowledge sharing and community promotion. This study contributes to the understanding of the relationships among social support, community commitment, and trust transfer towards knowledge sharing and community promotion in the OHC. The findings of the study provide a research model that could be implemented in other contexts that share similar technology landscape.

Original languageEnglish
Title of host publicationSocial Computing and Social Media. Participation, User Experience, Consumer Experience, and Applications of Social Computing - 12th International Conference, SCSM 2020, Held as Part of the 22nd HCI International Conference, HCII 2020, Proceedings
EditorsGabriele Meiselwitz
PublisherSpringer
Pages3-15
Number of pages13
ISBN (Print)9783030495756
DOIs
Publication statusPublished - 2020
Event12th International Conference on Social Computing and Social Media, SCSM 2020, held as part of the 22nd International Conference on Human-Computer Interaction, HCII 2020 - Copenhagen, Denmark
Duration: 19 Jul 202024 Jul 2020

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume12195 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference12th International Conference on Social Computing and Social Media, SCSM 2020, held as part of the 22nd International Conference on Human-Computer Interaction, HCII 2020
CountryDenmark
CityCopenhagen
Period19/07/2024/07/20

Keywords

  • Community commitment
  • Community promotion
  • Knowledge sharing
  • Online health community
  • Social support
  • Trust transfer

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