Kepemimpinan dalam Sinergi Pelestarian Budaya dan Pariwisata Studi Kasus Saung Angklung Udjo

The change and globalization of culture presents a new challenge for people to be more creaive in managing the various cultures,local traditions and supporting institutions. These challenges have many negative impacts on the nation's cultural existence The various impact of cultural globalization might be anticipated if the are leader and creative process continuesin the community by inventing a tradition and combined with the development of a creative industry which in this case is tourism. Through qualitative methods, this study tries to explain that leadership and creativity play a major role in the success of Saung ANgklung Udjo (SAU) for more than 50 years. Leadership and the ability of creative figures in performing traditional invention through educational activities, production and performances make Saung ANgklung Udjo institutions grow, giving many benefits and prosperity for the surrounding community.