Kepatuhan Membaca Label Informasi Zat Gizi di Kalangan Mahasiswa

According to the results of the study by National Consumer Protection Institute, food label have been paid less attention from customers in Indonesia where only 6.7% consumers consider about the label. This study aims to know the level compliance to read the nutrition information and composition on food packages and its determinant factors among students in the Faculty of Public Health, University of Indonesia. This cross sectional study was conducted on 215 respondents. Results of the research shows that variables with significant relationship to food label compliance are father’s job status (OR = 2.443), attitudes toward health and food label (OR = 2.824), eating planner (OR= 2.274), food shopper (OR = 2.335), exposure to media (OR= 2.171). Variables that have significant relationship to composition compliance are father’s job status (OR = 2.116), food shopper (OR= 0.036), and acceptance to food price (OR= 0.152).